If you’re in a business relationship with anyone – a client, vendor, or customer – how important is that relationship to you? Do you value the relationship? Do you want to nurture it?

The concept of practice applies to any skill that you want to cultivate. If you take up a new musical instrument, you will need to practice a while before you’re ready to give your first concert. In Aikido, the martial art I study and teach, we get on the mat many times each week to [...]

The internet has come about to be an effective marketing tool. The fact that more and more people are realizing that this global platform can be used effectively to widen their horizons is evident from the huge number of websites that are being created each day. Advertising online brings forward a whole lot of opportunities [...]

Sometimes the finest solutions are the simplest. Focusing on relationships when making cold calls is one of them. It keeps us genuine, and eliminates our dread of making cold calls. We’re real people talking about real things. We’re interested in the conversation, and it shows.

Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking about selling that lead us down the wrong path with potential clients.

The holiday season will soon be upon us, which means that it’s time for businesses to start thinking about Christmas cards. If you’ve never sent business holiday cards, or don’t make a point of sending them out every year, here are five reasons why you should start:

Clients are the most precious assets for a business. Without clients, there can be no business. With poor quality of clients, the business will be poor and if you manage to get very good clients and retain their loyalty, your business will only go up and up. This all sounds very exciting. But it is [...]

Public Relations or “PR” is one of the most important factors in how you are perceived by the public at large. It is the relationship between your business and your customers, past customers, community and potential customers.

Many job seekers are confused about networking, and therefore doubt its effectiveness. Networking is the art of building and maintaining mutually beneficial relationships. So, like anything else, networking requires a bit of practice and finesse, but if done correctly, networking can be an invaluable part of your job search campaign.

Sure, you could measure the rather narrow results achieved by tactical subsets of your public relations program like special events, brochures, broadcast plugs or press releases. On the other hand, you as a business, non-profit or association manager might better measure the results of your strategic efforts to alter individual perception among your key outside [...]