One of the biggest myths of the Internet is the good old line, “If you build it they will come …” So many people throw up a website and sit back rubbing their hands with glee convinced they are going to become supremely wealthy.
Months later they are wringing their hands with regret wondering why they’ve [...]

The media is a powerful thing — the average person spends an enormous amount of their life consuming it in one form or another, and will spend a significant percentage of that time looking at, listening to or watching advertisements. If you want to use the power of the media, though, you need to know [...]

Advertisement techniques don’t have to be new to be effective. But the most effective ones in today’s modern environment are interactive, target a narrow market, and get immediate responses.
This article covers five advertisement techniques that meet one or more of the above modern criteria:
•    PR Advertisements
•    Theatre Advertisements
•    Magazine Advertisements